Flanders Classics and Cycling Unlimited are joining forces

Flanders Classics and Cycling Unlimited are joining forces

Road  13/06/2023

Flanders Classics is partnering with Swiss-based Cycling Unlimited. This means that from now on the organisers of the Tour of Flanders will also share their knowledge and experience with the organisers of the Tour of Switzerland.

For the first time since its foundation in 2010, Flanders Classics, the organiser of six Flemish spring classics, is investing in a foreign collaboration. The organisations of the Tour of Flanders and Cycling Unlimited, which among others has the Tour of Switzerland in its portfolio, are entering into a partnership. This collaboration consists of Flanders Classics becoming a shareholder in Cycling Unlimited, alongside Infront, Swiss Cycling, Vogel Investments and ProTouchGlobal.

Flanders Classics CEO Tomas Van Den Spiegel: “We are very pleased to have reached this agreement and are very much looking forward to joining forces. In the past few months, we have already noticed that our vision for the future of cycling is very similar, which means that we are very much looking forward to our future together. For Flanders Classics, this collaboration also represents the first international step in our growth story of the past few years.”

For Flanders Classics, this collaboration also represents the first international step in our growth story of the past few years.
Flanders Classics CEO Tomas Van Den Spiegel

The partners involved on the Swiss side are also eagerly looking forward to the start of the collaboration in which the organisers of both Flemish and Swiss WorldTour events will share their knowledge and experience.

Hans-Peter Zurbruegg, Chairman of Cycling Unlimited/ Senior Vice President Active Lifestyle at Infront: “This new partnership embodies a vision of continuous growth. Cycling Unlimited’s aim is to propel the cycling community forward in our key markets, embarking on a journey that celebrates the unity of our shared goals. This is more than just a partnership, it's a testament to the power of collaboration in driving transformative change.”

Patrick Hunger, Co-President Swiss Cycling: “This strategic partnership embraces the continuous structural changes in the cycling event eco-system and builds a powerful, international and future bridge between different cycling events settings.”

Olivier Senn and Joko Vogel, Cycling Unlimited's Co-Managing Directors will continue to lead the organisation: “This new partnership will combine the vast experience and know-how from both organisations. All parties will be able to profit and create new opportunities on strategic and operational level. We are very much looking forward to the cooperation.”

Photo: © Photonews

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