Partnerships
As one of the leading organisers in cycling, Flanders Classics engages a passionate, cross-generational audience year-round. We offer the ideal setting for developing solid, impactful partnerships that create meaningful connections with your target audience and maximise the return on your marketing strategy.
Download the document below to discover why companies choose to partner with Flanders Classics and what the possibilities are for your brand. Further down this page you will find specific partnership offers tailored to our events and projects.
Cyclo-cross
With the UCI Cyclo-cross World Cup, the Telenet Superprestige and the 2027 UCI Cyclo-cross World Championships in Ostend, we offer multiple opportunities to boost your company’s visibility significantly. Download the partner brochure of your choice below.
Road
Since 2010 road cycling has been our core business. We combine tradition and innovation to bring the sport and its heroes closer to the fans. Discover below our 2026 offer to build together a lasting and valuable partnership with Flanders Classics.
Gravel
With Heathland Gravel, we organise the only European Qualifier for the world-renowned Unbound Gravel. Gravel is a fast-growing discipline, gaining popularity year after year. Heathland Gravel offers a unique and authentic platform, which might just be what your brand has been looking for.
Corporate Cycling Challenge
The Corporate Cycling Challenge is the perfect team-building experience for companies with a passion for cycling. Participate with your team, or explore partnership opportunities for your brand at this high-quality B2B event.
Events
The Peloton sportives let amateur cyclists experience not only the most iconic climbs and cobbled sections of the Flemish Classics during the Teamleader CRM Classics Tour, but also, thanks to the Proximus Cycling Challenge, explore the most beautiful cycling regions of Belgium. The wide range of events has something in store for everyone.
Are you a cycling fan yourself or do you have customers for whom cycling makes their hearts beat faster? Then we are happy to tell you that we can offer an interesting VIP and hospitality programme all year round. At many of our events, you get the opportunity to combine cycling and networking. Take a look at the overview of our events below. We are already looking forward to welcoming you with open arms.
Whitepapers
In our whitepapers, you will discover the success stories of previous partnerships and the benefits for future partners. Are you interested in establishing a sustainable partnership with us? Don’t hesitate to contact us by emailing marketing@flandersclassics.be.
