We had a blast!
A welcoming clubhouse at Wintercircus, an iconic location in Ghent, during Tour of Flanders week. Our FLCS Clubhouse is a space where people come together to experience the culture, embrace the lifestyle, and feel the community spirit that defines Flanders Classics. Here you can:
- Meet the people creating the sports products and experiences you enjoy
- Hear athlete talks and behind-the-scenes stories
- Join sessions that keep you close to the excitement of race week
- Head out for group runs and rides through the city and course of Tour of Flanders
- Explore new gear and concepts from the world of running and cycling
Together with Ghent Running Crew, Octane Racing, RPM Souplesse, and Rite Studios, we brought people together through a shared passion for movement, from running and cycling to high-intensity and strength-focused training. Through a series of social gatherings and curated sessions, we created moments where people of all levels could come together to move, to connect, and to experience sport beyond competition. At the heart of the FLCS Clubhouse is this same belief: uniting people, communities, and brands to celebrate the culture that lives in and around sport.
Set the Pace
The FLCS Clubhouse brings the values of Flanders Classics to life: innovation, equality, community, sustainability, and fan experiences. Throughout the week, the space offered a dynamic programme of social rides and runs, open to all levels, complemented by indoor bike sessions, HIIT workouts, and reformer pilates classes. It also hosted talks and sessions that explored training and performance, alongside creative and interactive moments that reflect the forward motion of sports and the power of shared experience, from live podcasts and watch events to Q&A sessions. A simple, open hub where everyone feels welcome and the spirit of Set the Pace becomes tangible.
Wintercircus Ghent
Wintercircus is a unique hub where community, culture and innovation come together. This former circus, reimagined as a cultural and tech campus in the heart of Ghent, combines historic charm with an open, industrial vibe that naturally fosters connection and collaboration. Its central ‘arena’, surrounded by coworking spaces, cafés, and event areas, provides the perfect stage for people to meet, share ideas, and celebrate a shared passion.
As home to tech startups, creatives and forward-thinking minds, Wintercircus embodies innovation and collaboration. Hosting the FLCS Clubhouse here situated the brand at the intersection of cycling culture, lifestyle, and a thriving, forward-looking community. It’s a space where stories, values and creativity converge.
