Flanders Classics and Proximus extending their partnership to 2025
After a spectacular spring, and just before the start of the cycling summer, Proximus is announcing the extension of its partnership with Flanders Classics up to 2025. By extending the collaboration, Proximus wishes to contribute actively to the further development of Belgian cycling in all respects.
Since 2014, Proximus has been a loyal partner of Flanders Classics. The extension of the cooperation until 2025 goes beyond the Flemish spring classics. Proximus will become one of the major official partners of the Flanders Gravel Series. With the organization of four gravel events in the summer months, Flanders Classics is further expanding this ever more popular cycling discipline in our country.
The Proximus Cycling Challenge, a series of recreational cycling tours throughout Belgium, will also continue until at least 2025. Together with We Ride, a joint venture of Flanders Classics and Golazo, Proximus is striving to enable as many recreational cyclists or trained cycling tourists as possible to experience the most beautiful cycling tours themselves.
Finally, Proximus will also support Flanders Classics in achieving their sustainability objectives. For example, both partners will investigate the possibility of deploying 5G technology in all competition productions by 2025.
As loyal partners, we know each other through and through, allowing us to build on the future of cycling in Belgium with a shared vision.
Tomas Van Den Spiegel, CEO Flanders Classics: “We are of course proud to announce the renewal of this partnership. Proximus and Flanders Classics have been working well together for years, it goes without saying that we are looking forward to 2024 and 2025. As loyal partners, we know each other through and through, allowing us to build on the future of cycling in Belgium with a shared vision. That creates mutual trust, which makes this cooperation so strong.”
Jim Casteele, Consumer Market Lead at Proximus: “We are particularly enthusiastic about strengthening our partnership with Flanders Classics. This will allow us to develop an even more varied cycling offer for our customers, whether they are passionate riders themselves or prefer to watch the pros at work."
