OMODA JAECOO joins the UCI Cyclo-cross World Cup as Main Partner

The UCI Cyclo-cross World Cup welcomes OMODA JAECOO as a new partner. The international automotive brand will join the World Cup as a Main Partner from the third round of this season, becoming a key partner of cyclo-cross’s most important points-based regularity competition.

As one of the world’s fastest-growing automotive brand portfolios, OMODA JAECOO has built its reputation on innovation, ambition and the courage to challenge convention. These values align closely with the ongoing evolution of cyclo-cross, a sport that consistently sets new benchmarks on and off the race track. Leveraging its extensive experience in global sports partnerships, OMODA JAECOO will bring this mindset to the UCI Cyclo-cross World Cup and establish new standards for collaboration within European cyclo-cross.

From this season onwards, OMODA JAECOO will work hand in hand with the UCI Cyclo-cross World Cup to develop the sport at every level. With OMODA JAECOO on board, the series welcomes a like-minded long-term partner dedicated to the sustainable growth of cyclo-cross across Europe.

The 2026–2027 UCI Cyclo-cross World Cup partnership gets underway in Glasgow on 13 December 2026, before moving to six Belgian rounds running between 19 December 2026 and 23 January 2027. Cyclo-cross is deeply embedded in Belgian culture, drawing riders and large, passionate crowds from across the continent. It is a sport defined by resilience, quick adaptability and all-terrain control, traits that resonate strongly with the adventurous SUV DNA of the OMODA JAECOO brand family.

Darren Tu, General Manager of OMODA JAECOO Benelux: “Cyclo-cross holds an irreplaceable place in Belgian culture. Every winter, it brings families, communities and fans together. We are incredibly proud that OMODA JAECOO joins this world-famous series as its exclusive automotive partner. This partnership goes far beyond brand visibility. We will build immersive fan experiences inside the race villages and support the sustainable, long-term development of cyclo-cross culture across Benelux and wider Europe.”

OMODA JAECOO vehicles will be showcased on-site through static displays. Fans will be able to explore the full OMODA JAECOO range in on-site experience zones. A full schedule of interactive activities, community engagement and dealer-linked initiatives will run on Belgium race days to bring local audiences closer to the brand.