Royal A-ware extends partnership with the UCI Cyclo-cross World Cup for two more years

Royal A-ware and the UCI Cyclo-cross World Cup will continue to work together in the future. The dairy producer has already served as partner of the most important points-based criterium in the past and is now extending that role for two more seasons.

Royal A-ware is an international family business with more than 135 years of experience in food and 100 years in logistics. From various sites in Belgium and the Netherlands, the company produces cheese and other fresh and long-life dairy products. Royal A-ware produces dairy with the highest possible nutritional value and the lowest possible impact on people, animals and the environment, all made from the milk of the more than 1,700 dairy farmers with whom they collaborate.

“Cyclo-cross is a sport of character and perseverance,” says Jan Anker, CEO at Royal A-ware. “We admire the riders who, sometimes in harsh conditions, fight to reach the finish line first. They push through, don’t let setbacks throw them off course and keep their goal in sight. It’s a mentality that resonates with us and that we also see in the dairy farmers who supply us with the best milk every day. Both worlds demand hard work, craftsmanship and anticipation. With our sponsorship of cyclo-cross, we want to highlight that connection. It is a tribute to the strength of the countryside, to the people behind the milk, and to the athletes who push boundaries with tireless dedication and energy.”