Vzw EK Limburg 2024 welcomes STG Badkamers as main partner

The 2024 UEC Road European Championships in Limburg and STG Badkamers are joining forces. This sanitary technical wholesale will be taking on the role of main partner for the European Championships in September 2024.

Limburg will be the backdrop for the UEC Road European Championships from Wednesday 11 to Sunday 15 September. In the context of these European Championships, vzw EK Limburg 2024 and bathroom specialist STG are entering into a partnership.

Just like the organisation of the Championships, this company attaches great importance to sustainability. With regard to transport and energy, the company tries to make its processes as green as possible and in this way to reduce its ecological footprint. The product range is also viewed through a sustainable lens. STG Badkamers is very careful about selecting the right products and is thus able to offer a sustainable and high-quality range for bathrooms in any style, within any budget and without any worries.

This partnership is a deliberate choice, because the STG showroom in Hasselt just happens to be right next to the time trial course. “After a complex transition and rebranding period, we are now stronger than ever before. With this partnership, we want to highlight this and we are extremely happy with our first steps in sports sponsorship. The choice for cycling was quickly made and we are convinced it was the only right choice,” said Dave Kiek, STG marketing manager.

“We warmly welcome STG Badkamers to our EK project,” says Tomas Van Den Spiegel on behalf of vzw EK Limburg 2024. “With this collaboration, we also welcome them to the world of sports sponsorship. We hope that STG is going to love cycling as much as we do and together we are very much looking forward to making this first acquaintance a fantastic cycling adventure.”