Sunseeker Elite new Main Partner of Telenet Superprestige

The Telenet Superprestige welcomes Sunseeker Elite as its new Main Partner. The brand specialized in robotic lawn mowers and smart solutions for garden and terrain maintenance is joining forces with the oldest cyclocross series at least until the end of the 2025-2026 season.

Sunseeker Elite, founded in 1898, has been active in the agricultural, garden, and park machinery sector for more than a century. The company is known for its focus on quality, service, and innovation. Its machines combine power, precision, and ease of use with the latest technologies, allowing even larger and more complex green spaces to be maintained fully autonomously. Sunseeker Elite products are built to be robust, durable, and designed to unburden both professional users and private individuals.

In Belgium and Luxembourg, HH Garden — the green division of the Belgian family company Hilaire Van der Haeghe — is responsible for distributing Sunseeker Elite through an extensive professional dealer network that handles sales, installation, and service. This ensures that customers have access not only to the latest technology but also to the right support close to home. Together, Sunseeker Elite and HH Garden bring a combination of innovation, experience, and service to the market: technology that makes green space management easier, supported by a strong local partner with deep roots in the sector.

Tom Nash, Sales and Marketing Manager at HH Garden: "We are incredibly proud that Sunseeker Elite is part of the Telenet Superprestige. Cyclocross is a top-level sport: it demands character, skill, and perseverance. These are exactly the values that are central to Sunseeker Elite as well. We see this brand not just as a product, but as a vision: technology that unites power, precision, and comfort and is delivered through a strong, service-oriented network. This partnership gives us the opportunity to share our story, let our dealers shine, and show the general public the quality and innovation that Sunseeker Elite offers."