Discover the Flanders Classics merchandise in partnership with Sportful, Vive le Vélo and Buff® below. Click and continue to our partners' webshop to discover the full collections of brand new cycling jerseys, casual clothing and head and neck wear.

Sportful - Cycling apparel

Sportful has been a fixture in cycling for years. Thanks to the collaboration with Flanders Classics, real flandriens are now able to ride their bikes in a completely new outfit. A fan of cobblestones and the authentic Flemish climbs? Then the Flanders Classics collection, made to conquer the cobblestone classics, is made for you!

Vive le Vélo

Your favourite cycling term, quote or event on a quality T-shirt? No better way to show your love for racing than with Vive le Vélo's activewear collection. A casual item with a quip or a fun accessory, the collection offers something for everyone.

BUFF - Head & neck wear

If anything characterises the classic Tour of Flanders, it is the cobblestones, the short sharp climbs and the narrow roads full of spectators waiting to see the peloton. This year the audience will get a different role. Now more than ever, feel the atmosphere of the Tour of Flanders with BUFF®.