Discover the Flanders Classics merchandise in partnership with Sportful, Vive le Vélo and Buff® below. Click and continue to our partners' webshop to discover the full collections of brand new cycling jerseys, casual clothing and head and neck wear.

Sportful - Cycling apparel

Sportful has been a fixture in cycling for years. Thanks to the collaboration with Flanders Classics, real flandriens are now able to ride their bikes in a completely new outfit. A fan of cobblestones and the authentic Flemish climbs? Then the Flanders Classics collection, made to conquer the cobblestone classics, is made for you!

Vive le Vélo

Would you like to have one of the six spring races of Flanders Classics on a high-quality T-shirt? Thanks to the collection of Vive le Vélo and Flanders Classics, you can. The very first edition of Omloop het Nieuwsblad - known as Omloop Het Volk at the time - on the front page of the newspaper, the poppies of Gent-Wevelgem, Waregem as a paradise for horses, the Tour of Flanders with its start in Bruges and Antwerp, the water of the River Scheldt or the grapes of Overijse. The collection offers something for everyone!

BUFF - Head & neck wear

If anything characterises the classic Tour of Flanders, it is the cobblestones, the short sharp climbs and the narrow roads full of spectators waiting to see the peloton. This year the audience will get a different role. Now more than ever, feel the atmosphere of the Tour of Flanders with BUFF®.