New cycling event Flandrienne focuses on women

New cycling event Flandrienne focuses on women

Events   24/06/2025

On Saturday, August 23, Bar Gazon in Ghent will be the setting for a unique cycling event for women: Flandrienne Presented by HiPRO. This brand-new event, organised by Peloton, is entirely dedicated to women who love cycling. Three different routes heading toward the Flemish Ardennes and a fun side program aim to bring Flandriennes together from all corners.

Following the rising popularity of cycling in Flanders and the top-level performances of Lotte Kopecky, more and more women are finding their way to the bike. Participants in cycling events are still mostly men. With Flandrienne, part of the Proximus Cycling Challenge, Peloton is organizing a new event in Ghent that puts women in the spotlight.

Ambassadors Linde Merckpoel and professional cyclist Mieke Docx enthusiastically took part in the promotional video. “Cycling isn’t just about speed, distance, or winning,” says Mieke Docx. “It’s about being on the road together, encouraging and helping each other, laughing a lot – even when it gets tough – and enjoying the small moments in between. That’s where the real power of a Flandrienne lies for me!”

Elke Bleyaert, founder of The Female Cycling Tribe, has been building a women’s cycling community for years. Naturally, she wholeheartedly supports events like Flandrienne. Elke Bleyaert: “It’s beautiful to see that when women ride together, they truly get inspired by one another. They motivate each other, and new friendships are formed every time!”

(Read more below the video)

Please accept marketing-cookies to watch this video.

Practical Info

Participants can choose a ride that suits their level: 50, 80, or 120 km. The routes head toward the Flemish Ardennes, with elevations ranging from 200 to 1,000 meters. You can ride solo, with friends, or join one of the fun, organized pelotons.

Start and finish take place on the grounds of the summer bar Gazon in Ghent. Upon arrival, each participant will be treated to an exclusive Flandrienne cocktail or mocktail, courtesy of the organizers. Together with event partners, the organizers are also creating several additional activities at the finish line to ensure that Flandrienne becomes a full experience — far beyond just a fun bike ride with cycling friends. You’ll also be able to check out the many partner booths, all tailored to the female cyclist.

Registration is available at www.flandrienne.be. Enjoy the early bird rate until August 12! Your registration includes: mechanical and medical support, signposted routes, and feed stations.

Flanders Classics and Corporate Cycling Challenge are joining forces
Read more | Flanders Classics and Corporate Cycling Challenge are joining forces
Cycle through the most beautiful regions in Belgium with the Proximus Cycling Challenge
Read more | Cycle through the most beautiful regions in Belgium with the Proximus Cycling Challenge
Vzw EK Limburg 2024 welcomes STG Badkamers as main partner
Read more | Vzw EK Limburg 2024 welcomes STG Badkamers as main partner
Ethias partner of the UEC Road European Championships in Limburg
Read more | Ethias partner of the UEC Road European Championships in Limburg