Expert supports Telenet Superprestige as Main Partner

Expert and the Telenet Superprestige are joining forces for the upcoming cyclo-cross season. The brand joins the oldest cyclo-cross series as Main Partner.

Expert is one of the retail brands of Connect+, an omnichannel platform focused on consumer electronics and IT. This season, the brand becomes the new Main Partner of the Telenet Superprestige and will therefore be visible at all eight rounds of the oldest series in cyclo-cross. This partnership will help expert increase its visibility in Belgium.

Cyclo-cross enjoys widespread popularity during the winter months and reaches a broad audience, both in Flanders and Wallonia. For Connect+, the partnership with the Telenet Superprestige therefore represents a great opportunity to bring expert closer to consumers and further build brand awareness.

The partnership also ties in with expert’s renewed positioning. With a strong network of local professionals, expert aims to be more than just a store: a trusted local address offering personal advice, professional installation and repair services. Its presence at the Telenet Superprestige will also help bring the new expert proposition to life beyond the store.

“With expert, we are fully committed to building a broad network of strong entrepreneurs under one strong brand. The Telenet Superprestige is a particularly valuable platform to showcase this to a broad audience,” says Jonathan De Nys, CEO of Connect+.

“Cyclo-cross brings a large audience together week after week and has a strong following across Belgium. With this partnership, we are not only increasing expert’s visibility, but also introducing more and more consumers to the new expert: locally rooted, personal and offering a level of service that goes beyond the store,” says Tom Demeyer, Marketing Manager Connect+.